Invitation to Chatham Farms and Related Businesses to Join the NC Farm App
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Join hundreds of farms and agribusinesses across North Carolina in cooperative marketing!
The North Carolina Cooperative Extension, Chatham County Center is partnering with the North Carolina Department of Agriculture and Consumer Services on the launch of the Visit NC Farms App. The app was launched in 2019 with some pilot counties and is now expanding state-wide. The Visit NC Farms App is designed to connect the dots within each community across North Carolina. With maps, lists, and search functions, users can find farms, farmers’ markets, and local restaurants with foods and activities that interest them, all in their own backyard.
What’s in it for you? Customers!
As a participating farm or business, you can leverage the power of mobile technology — help customers find you in the palm of their hand! During this past year of the COVID-19 pandemic, the app has been a great tool for people looking for local food in their communities. Many farms have added farm stands and other ways to sell their products. The app has connected these farms with customers, both at home and from more urban areas.
The app includes several categories, and often farms are listed in more than one category.
Visit NC Farms App Categories:
Farms + Fisheries. The largest category in the Visit NC Farms App. If an asset is a working farm, ranch, or fishery growing crops, animals, or seafood, or is otherwise engaged in agriculture or agritourism (e.g. through farm/ranch recreational activities), they should be listed in this category.
Pick Your Own. Farms offering “Pick Your Own” produce experiences. Most farms in this category are berry farms, flower farms, and orchards.
Farmers’ Markets. Any enterprise offering a space for multiple farms and vendors to sell products directly to consumers.
Local Food + Drink. Local businesses selling prepared food and drink on-site. Includes restaurants, bars, breweries, and wineries. For restaurants to be included on the app, at least 25% of ingredients should be grown or produced in North Carolina, and these farm suppliers shall be promoted on the restaurant menus/website/social media.
Shop Local. Businesses selling locally produced value-added goods (e.g. jams and jellies, cheeses), arts, or crafts. Could include local grocers, co-ops, general stores, woodworkers, and more.
Farm Stays + Lodging. Farms offering overnight stays on-site, including rentals through third-party sites such as Airbnb.
Tours + Trails. Farms offering farm tours, recreational space, and hiking trails. Also includes agritourism-related tours, including food tours, historic tours, and bridal tours.
Special Events. Assets listed in this category should be a listing exclusively for a Special Event. These events must have a start and end date. Includes festivals, fundraisers, and seasonal events. Special Events can also be listed as “recurring,” so this category can apply to a series of events (e.g., Live Music on Saturdays in the Summer).
Check out the Visit NC Farm Apps website to learn more.
Chatham County piloted the app last fall with a few assets and now we are ready to expand and invite more assets.
There is a yearly fee of $50.00 to join the app. The fee is used to maintain the app, access app support services, and marketing. Membership is good for 12 months after you join.
We are very excited about this app. If you are curious about it, I recommend downloading it to see what it’s about. The app is available through Google Play for Androids and the App Store for IOS or Apple phones: just search for “Visit NC Farms” and download it for free.
So How Do You Get on the App?
If this all sounds good to you, then you need to fill out this online form below so we have the information we need to upload it to the app.
Tiffany Hancock is our N.C. Cooperative Extension of Chatham County Visit NC Farms App Administrator. Tiffany takes the information you submit through the form and uploads to the app. Once you upload your info, Tiffany will follow up with information about payment. I’ll be helping with recruitment and marketing.
We feel like this is a great opportunity for our fabulous Chatham County farms and businesses and look forward to seeing you on the app to help spread the word about how awesome Chatham County is!
Not in Chatham County?
If you would like to be on the app and you are NOT in Chatham County, email Annie Baggett, Agritourism Marketing Specialist at the N.C. Department of Agriculture and Consumer Services.